Most successful business people have one thing in common: They read a lot. In fact, most Fortune 500 CEO’s read an average of four to five books a month. In contrast, most North American’s read only one per year and 60% of those people only get through the first chapter.
For those Hardscape contractors looking for something great to read until the Weather Channel tells you to jump into your truck and plow Mother Nature’s winter wonderland, here are a few suggestions from my own library that you won’t put down after Chapter One:
1.1 Jeffrey Gitomer “21.5 Unbreakable Laws of Selling”
The rules may change but the laws of selling remain constant and are the foundation for every successful customer relationship. Gitomer’s books are always a fun, easy read and chock full of important points and ideas.
1.2 Daniel Pink “To Sell Is Human”
When you really think about it, we are all salespeople. Whether you are trying to get your crew to work overtime, convincing your landscape supply dealer to give you a discount or talking the MTO out of a ticket, we all sell more than we think. Daniel Pink discusses how to motivate others and offers up a different version of the ABC’s of selling…and it has nothing to do with closing!
1.3 Mitch Joel “Ctrl Alt Delete”
Marketing Magazine calls Mitch Joel the “Rock Star of Digital Marketing” and in Ctrl Alt Delete he urges everyone to reboot and start rebuilding their business model….and themselves. I will warn you that this book is not a quiet read but rather one that inspires change and radically different thought processes about selling and marketing your company and personal brand.
For those who keep a few good podcasts on their smartphone, try Mitch’s “Six Pixels of Seperation”. I guarantee you won’t be disappointed.
Click here to download the podcast:
This holiday season, whether your waiting in line for salt at your landscape supplier or stuck at your in-laws eating something that vaguely resembles turkey, bring a good book with you. Improving your business starts with improving yourself.