What does being green mean to your customers?

What does being green mean to your customers?

It is impossible to walk down an aisle in a grocery store, home improvement or big box store without seeing dozens of products and services claiming to be green. Your customers are inundated with messages about products and services that carry claims to be Environmentally Friendly, Certified Green, Eco Friendly etc.

It has gotten so bad that the term Greenwashing was added to the Oxford and Merriam-Webster dictionaries:

greenwashing (noun) – disinformation disseminated by an organization so as to present an environmentally responsible public image

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Customers are finding it difficult to trust companies who offer environmentally conscious products that are manufactured in ways that continue to destroy the planet. As a landscape contractor, be aware that your customers might not consider your 6.7L V8 Ford F-550 to be particularly environmentally friendly.

So if your company has a green offering or you are considering adding one in the near future, make sure the message to your customers is clear and you can prove it. If you can’t, you risk being labeled as another company with¬†unsubstantiated or misleading claims about the environmental benefits of your products and/or services.¬†

Happy Hardscaping!

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